What are the Travel Managers’ expectations in 2016 ?
Only a few days before the end of 2015, it is time to take stock to be well prepared for 2016! What are the identified needs of travel managers on the side? What are their expectations? Their priorities? A recent study by Carlson Wagonlit Travel has addressed all these questions to better enlighten us on the subject. Entitled “Travel trends, program priorities: one year in 2016 centered on the traveler”, this study was conducted on more than 1000 Travel Manager between October and November 2015 in 55 countries. Back on the key figures.
“2016 will be the year of the traveler,” this is the overall picture drawn from this study. This next year promises to be very rich in the world of Travel Management! In compiling the answers of respondents, an issue already emerges: the priority for travel managers will be paid primarily on a better user experience and optimal satisfaction of the latter. To best achieve this objective in each stage of the journey, 6 great expectations have been identified:
New technologies and services
Big trend up sharply this year, the Internet of Things seems interest Travel Managers. The arrival of many applications and connected devices appear as an obvious answer to make life easier for travelers. Note that 53% of travelers would be willing to let their mobile devices connected to the airport in order to receive updates in real time as the waiting time for example.
In addition to the connected objects, personalized service is one of the major expectations for Travel Managers. 49% of them requiring this type of service before, during and after the trip. It may be noted, for example, needs for ads on flight disruptions, or custom reminders about reservations or other benefits. Note also that 28% of respondents want extensive and varied services. Today’s traveler is digital. So it makes sense that the mobile takes a prominent place in the consumption of all these services. The multichannel access is a real expectation for the year ahead!
Land and air transport
Since the offers Low cost spread increasingly in the global transportation, this axis appears to be a real concern for 53% of travel managers.
Various companies are likely to negotiate lower rates for accommodation prices. Similarly, in the future, travelers pay using virtual cards, a solution which takes off today! 51% of Travel Manager believe that these new payment will be prominently involved in their program.
According to 54% of respondents, big data will have a high impact in the travel programs planned in 2016. These data will allow for example a better segmentation and adapting these programs for every traveler. This adjustment will allow for example to achieve up to 10% savings. Among this segmentation include criteria such as travel frequency, average spending, or the age of the traveler.
The concept of “responsible travel” and secure
Passenger safety is by far one of the main priorities. It follows in particular a strengthening of security measures and implementation tips. The environment is also illustrated as a real concern in the midst of business travel. Driven by tighter regulation and greater corporate awareness, it will have an impact on programs.
The ability to centralize and analyze data
Having targeted data on travel behavior is also proving to be a real expectation. These data will enable more personalized and thus more suitable programs. Similarly, the Travel Manager would further measure the satisfaction of travelers and their spending act accordingly on their program.
Looking more closely at the responses for each of these points, three major trends: Finding the right tools, having the right services, and finally optimum safety.
Some key figures :
80% of respondents believe that security will have a high impact on their program
63% of respondents predict that mobile and portable technologies will strongly influence their travel program next year
58% believe that the consolidation of additional data will impact their program.
32% believe that the collaborative economy will have a great impact in their program